Google, Looking to Monetize Video Site, Is Letting Content Producers
Sell Advertising on Their Branded Channels
By Abbey Klaassen  

Published: June 09, 2008

NEW YORK (AdAge.com) -- Google has struggled to find the best way to monetize YouTube. The latest idea: Let content creators sell ads.

Professional content producers -- those who come equipped with their own ad-sales teams -- are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video player. The revenue is split between the content creator and YouTube, just as it would be if YouTube sold the ads.

YouTube is by far the largest video site, with more than 4 billion videos viewed in March, according to ComScore, but it has not been able to translate that audience into significant dollars. Google CEO Eric Schmidt has said better monetizing of YouTube is priority No. 1 in 2008. Bear Stearns analyst Robert Peck pegs YouTube's revenue at about $90 million this year; other estimates have it as high as $200 million. Even at the high end, that would be just a touch more than 1% of Google's total revenue. (YouTube's head of monetization, Shashi Seth, recently left the company to join a Silicon Valley start-up.)

For many professional content creators and producers, being able to control the inventory that surrounds their videos is an important factor when they consider where and how to distribute content online. Revision3, the online-video-production company behind shows such as "Diggnation" and "Techzilla," is selling advertising on YouTube, starting with GoDaddy, a sponsor that's regularly integrated into the content of its shows. Many Revision3 shows have integrated sponsors, and the company's CEO, Jim Louderback, said the ability to pair companion YouTube advertising in and around the videos is appealing.

Targeting
For YouTube, such deals give the site's sales force additional representation within ad agencies and a carrot to dangle when trying to get high-quality-content creators to distribute on the site.

"They're really interested in packaging together all their distribution potential, including YouTube, and using that to surround their anchor and tell a story just like our sales force would sell on our platform," said Shiva Rajaraman, product manager at YouTube. "So we've started to work with these partners that do have that capability, essentially enabling them to sell their own inventory on YouTube."

YouTube targets advertising by channel or vertical, such as comedy or music, rather than around specific videos. Because of that, there should be less channel conflict, Mr. Rajaraman said.

"We tend to do the bundled-audience sell," he said. "They tend to do more sponsorship sales." He wouldn't address specific deals.

It's easy enough to envision where YouTube could go from here: Content creators could not only sell ads that would appear next to their content but also extend the reach of those ads to third-party-created videos on YouTube. One hypothetical: Revision3 sells ads to GoDaddy to run not only on YouTube pages showing "Diggnation" videos but also on other third-party, tech-focused videos. Under such a deal, revenue could be split three ways: among Revision3, YouTube and the producers of the third-party content where the ad ran.

Good partner
60Frames CEO Brent Weinstein, who produces online-video content that is syndicated across a variety of partners, including YouTube, said the Google property has been a "very collaborative" partner that has helped video producers discover nuances in the environment and see trends. He didn't elaborate what kinds of distribution deals he's struck with the site, other than to say it has been easy to work with. "With their market leverage, you'd expect them to have diva quality, but they don't," he said.

Mr. Rajaraman said YouTube will conduct a series of brand-effectiveness tests, and it's not finished experimenting in the ad space.

"We'll be trying new formats, new ways to engage users," he said. "No one knows quite how to crack video advertising yet."

劈腿時的小動作：

不接電話的次數多了
打不通的情况也多了
但彼此講電話的時間少了
可是電話費卻沒有減少
加班次数越來越頻密
彻夜不回的次数也增加了
很久没有收到对方送的礼物
薪水卻每個月都還是不夠用
見面及親吻的次數大大減少了
偶尔還會埋怨你口氣太严重
放鴿子的次數多了
還會惡人先告狀
以前叫你Honey Darling时都带着微笑
现在叫你的语气不是要死不死,
就是凶神恶煞

最闷的是
常常會做愛做到一半就睡着了

WHAT IS A WEB TEMPLATE?

A Web Template is a ready-made website that will allow you to create high-quality websites in a fraction of the time.

Why web templates make sense in web design:

• Speed
• Cost

In a nutshell: web templates offer a lot of variety in both style and presentation, with all the nitty gritty problems already solved.

----------------------------------------------------------------------------------------------------------------

SPEED - WEB TEMPLATES SPEED UP THE WEB DESIGN PROCESS

The most time consuming part of the process (of web design) is during the initial design phase where the client and web designer go back and forth trying to come up with the look the client wants. This increases cost more than you would like to think …

A web template turns a complex process into something simple:

1. The client selects the style they want from a collection of web templates.
2. Once the client makes their choice, any half competent web designer can easily customize the template to the client’s needs.

----------------------------------------------------------------------------------------------------------------

COST - WEB TEMPLATES DRASTICALLY REDUCE COST

It’s not the easiest thing to find quality web designers – many suck. Using templates allows you to purchase a world-class website without having to pay the high dollar cost that is usually associate with that level of design.

Since anyone reasonably comfortable with web design can edit and modify a web template, there is no reason to have to pay thousands of dollars on a world-class designer.

----------------------------------------------------------------------------------------------------------------------

MY PERSPECTIVE

After 10 years of experience, I’ve come to realize that web design should be about building from a template. With a template selected, all the web designer needs to do is make the final changes to give the website its own unique look.

After all, every other established industry does exactly that and for good reason - it’s about time that the web design community caught up.

Now a professional web designer or a consumer, can go to a template shop and pick out the style they want, and have a quality website online quickly for a fraction of the cost.

Source : http://www.killersites.com
Stefan Mischook

Bumbling Bigg City burglars got $12K

Tips On Email Marketing
As you know, email marketing is considered spam to some people. In fact, some of the emails are actually informative stuffs. Here are some extras that you can do to avoid being labelled as "spam" when sending out your emails.

1) Try not to send newsletter during holidays - Your email will be viewed by your subscribers after holiday and chances are that there are other tons of email together with yours. Your email may not be read after all, and with a high possibility that it is deleted in a rush.

2) Practise opt-in or permission-based option for your emails - This is to ensure that the subscriber really intends to receive your newsletter.

3) Provide subscription and unsubscription option - In case subscriber changes his mind, he can unsubsribe your newsletter within a few mouse clicks.

4) Use templates in formatting your newsletter. - If you plan to send newsletter regularly, do make sure your templates are consistent. This will reflect your company's professionalism.

5) Use attractive and gorgeous graphics to portray your messages - Picture speaks a thousand words. No doubt this saying is very true.

That's all ! Hope this information is helpful.

Skies are dark It's time for rain
Final call You board the train
Heading for tomorrow

I wave goodbye to yesterdays
Wipe the tears, you hide your face
Blinded by the sorrow

How can I be smiling like before
When baby you don't love me anymore?

Say it isn't so ~ Tell me you're not leaving
Say you've changed your mind now,
That I am only dreaming,
That this is not goodbye,

This is starting over
If you wanna know I don't wanna let go,
Say it isn't so

Ten to five at least we've tried
We're still alive but hope just died
As they close the door behind you
Whistle blows and tons of steel
Shake the ground beneath the wheels
As I wish I'd never found you, whoa...
How can I be smiling when you're gone
Will I be strong enough to carry on?

Say it isn't so~ Tell me you're not leaving
Say you've changed your mind now,
That I am only dreaming,
That this is not goodbye,
This is starting over
If you wanna know
I don't wanna let go,
Say it isn't so

Miles and miles to go,
Before I can say, before I can lay
My love for you to sleep ~  Oh darling oh
I've got miles and miles to go,
Before anyone will ever hear …  Me laugh again.

Say it isn't so ~ Tell me you're not leaving
Say you've changed your mind now,
That I am only dreaming,
That this is not goodbye, This is starting over
If you wanna know I don't wanna let go ~

Say it isn't soooooooooooooooooooooooo
Say you've changed your mind now,
That I am only dreaming,
That this is not goodbye, This is starting over
If you wanna know I don't wanna let go
Say isn't so

If you wanna know I don't wanna let go
Say it isn't so

不是浪漫季节却看见你的手被他牵

潮湿下雨的午后你和他甜蜜搂着肩

地上积水照映出你腼腆無邪的笑颜

平静无痕的水面我只想和你說抱歉

曾经握着融化我的心的你的手掌心

现在被人牵着我没有资格可以叹息

月老的红线没有将我们牢牢的绑紧

留下一抹无奈让我一辈子无法忘记

我用眼泪计算你离开我的所有时间

雨水淹没不了我为你种的玫瑰花田

以为只要守得云开终会见到月明天

月光照出孤单身影更显寂寞悲哀添

我还是爱你在这恼人的五月天季节

只要你幸福不管我的心是否在纠结

看见你笑胸口流血也會感觉一絲甜

只有你快乐我才可以微笑走向明天